Speaker Event

Using Big Data to Better Communicate - Tim Calkins on How to Wash a Chicken

November 15, 2019 1:30 PM

  - 

2:50 pm

Using Big Data to Better Communicate - Tim Calkins on How to Wash a Chicken

Event Recap:

Thanks for attending our November 16, 2019 Program. We are grateful to have had the most registrations yet for one of our events. Attendance is one measure we use to judge whether we are making a difference in our business community. At the event, Tim Calkins presented very well, old friends reconnected, new relationships formed and, attendees consumed many cups of coffee, bagels and little muffins. Ben and I hope you had fun and learned a little bit also.

Tim Calkins, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management – introduces his new book, How to Wash a Chicken, on creating and delivering effective business communications. He will talk about his new book on washing chickens and share insights into how to present more effectively.


Tim Calkins, is a marketing professor, author, speaker and consultant.


He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is co-academic director of the Kellogg on Branding executive education program.


Tim won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards and the Kellogg Executive MBA Program’s Top Professor Award four times.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.

He received his BA from Yale and his MBA from Harvard Business School.

Tim lives in Chicago with his wife and three children, and no chickens.

Ms. Babitt

Tim Calkins is a marketing professor, author, speaker and consultant. He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is co-academic director of the Kellogg on Branding executive education program.Tim won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards and the Kellogg Executive MBA Program’s Top Professor Award four times. In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues with clients include Pfizer, PepsiCo, Eli Lilly and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.He received his BA from Yale and his MBA from Harvard Business School. Tim lives in Chicago with his wife and three children, and no chickens.

Panelists will include:

Mike Trabert of Marcum (formerly Skoda Minotti)

Michael Trabert

Michael Trabert is a partner and a leader in the Value Acceleration/Exit Planning Services group and is also a leader in the Firm’s Transaction Advisory Services group. Mr. Trabert understands the diverse goals and objectives of privately held businesses owners and helps them build, develop, and eventually exit their businesses, and was recognized with the Exit Planner of the Year award from the Exit Planning Institute (2017). Mr. Trabert has worked extensively with clients ranging from startups to multinational organizations with over $1.5 billion in annual sales.

A few of Mike’s accolades include:

-2017 Exit Planner of the Year by the Exit Planning Institute
-National Register’s Who’s Who in Executives and Professionals
-Nominated for Leader of the Year by the Exit Planning Institute

As a Certified Valuation Analyst (CVA), he understands the intrinsic value of the elements of a business and assists clients in maximizing their value. Mike regularly hosts Owners’ Roundtable workshops – a full-day, interactive workshop designed for business owners who want to maximize the value of their businesses and exit on their terms.

Mike received his Bachelor of Business Administration from our very own Kent State University.


Wayne Foley of Kyntronics (formerly President & CEO of Midwest Precision Holdings Inc)

Wayne Foley

Wayne Foley currently serves as President & CEO of Kyntronics Inc., a manufacturer of precision servo-controlled actuators used in automated production equipment. 

He has held leadership roles for over 25 years in middle market companies that provide engineered products to the industrial and aerospace markets. Wayne has extensive experience in General Management including building value through organic growth, acquisitions, integration, due diligence and exits.

Prior to Kyntronics, Wayne was CEO of Midwest Precision Holdings, a northeast Ohio-based precision machined components manufacturing company serving Aerospace, Defense, Energy, and Fluid Power markets.  Wayne has also served as Global President/CEO at both privately held and public corporations including nine years as President of Cleveland Motion Controls / ITT Corporation, and four years as President of Stanley Air Tools, a Division of Stanley/Black and Decker.

Wayne has been the “operational point-person” having done several acquisitions and divestitures with both public and privately-owned businesses and both strategic and Private Equity parties.


Brian Jeckering, former President and CEO at Polychem Corp.

Brian Jeckering

From 1998 Brian has been one of the  driving forces behind Polychem’s success.  From Management Training to Plant Management to VP of Operations, EVP, President and now CEO, Brian is uniquely positioned to contribute to this panel.

Some of Brian’s experience at Polychem that will contribute to the perspective he offers our the CFE audience include:

  • Defined and executed the strategy to reengineer Polychem’s value proposition from consumables-only to a full-service securement systems provider. 
  • Initiated and negotiated 9 separate, strategic transactions from preliminary agreement to close involving foreign investments, start-ups, various acquistions structures, and an acquisition from bankruptcy. 
  • Lead team through a strategic process which resulted in sale of Polychem Corporation in March, 2019 to The Sterling Group, a private equity firm in Houston, TX. 
  • Served on the board and acted as a strategic advisor to two companies in which Polychem invested in Italy. 
  • Start-Up Management: Oversaw the growth and development of strategy and practices which resulted in growing a series of start-up businesses by more than 500% since its inception.

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